Step Into Biology is an augmented reality application that is setting out to change the way high school students interact with educational content.
Results
Through rigorous audience analysis and persona development, we were able to effectively target and reach biology educators, district leads publishers, and government agencies. App downloads, app usage, and app subscription purchases increased over 350% from the start of our partnership.
Confidential Pharma
This confidential client needed to increase positive brand perception and increase participation in clinical trials.
Results
We devised a plan to first research and create audience profiles of our targets - where do they live online, what do they respond to, what will encourage action? From here we developed a successful omni-channel digital media plan resulting in an increase of brand sentiment as well as uplifts in clinical trail sign ups.
